A post which is highlighting emerging trends for product customization in several business sectors: design, consumer goods, retail, travel and home furnitures.
New Trends in 2009 for personalizing products: unique consumer experience and community based marketing
January 7th, 2009 · 2 Comments
Tags: Buzz marketing · Customization · E-commerce · Selective retail
Is it enough to personalize products to be different vs. competition? M&M’s, BMW, Louis Vuitton, H&M, Nike
November 28th, 2008 · 1 Comment
This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.
Tags: 360° Marketing · Customization · E-commerce · Luxury industry · Selective retail
Even purchasing shoes for kids could lead to a great consumer experience!
August 26th, 2008 · No Comments
You have perhaps experienced to purchase shoes with young kids. It could be a source of stress and a good sales person’s expertise is often part of the final decision.
The scene: Saturday afternoon in a crowed pedestrian street of Annecy (Savoie, France).
The shop: BERYL
The objective: Find a pair of shoes for everyday with an elegant [...]
Tags: Customer Support · Selective retail
