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#2 Social Media Marketing Series:How to effectively engage consumers on a branded Facebook Page?

July 31st, 2010 · 2 Comments

This article is the #2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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Tags: 360° Marketing · Buzz marketing · Fashion · Luxury industry · Selective retail · Social media

#1 Social Media Marketing Series- How to animate effectively a Branded Fan Page on Facebook?

May 31st, 2010 · 1 Comment

This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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Tags: 360° Marketing · Buzz marketing · Consumer goods · E-commerce · Fashion · Luxury industry · Selective retail · Social media

360 marketing and Social Media: How can they work together?

July 21st, 2009 · No Comments

This post is illustrates different ways of using social media within a marketing strategy. There is segmentation into 3 categories which help professionals to integrate social media effectively.

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Tags: 360° Marketing · Banking · Luxury industry · Social media