This post provides readers with a global picture of Top 3 leading social networks in major countries over the world.
December 24th, 2009 · No Comments
November 29th, 2009 · 2 Comments
This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).
Luxury brands and 360 Marketing Strategy: 8 Tips from Gucci, Dolce & Gabbana, Ferrari, Thierry Mugler, Nespresso
September 30th, 2009 · 1 Comment
This article goes through concrete examples and tips in order to build bridges between Online and Offline activities. A specific focus is made on luxury brands: Gucci, Ferrari, Dolce & Gabbana, Nespresso, Thierry Mugler.
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
June 30th, 2009 · 2 Comments
This post provides insights and tips through the analysis of the launch of the New Golf GTI in Europe. France, Germany, Belgium and the UK. It compares Above-The-Line and Below-The-Line approaches (advertising, PR and viral marketing).