Customer Centric

This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.

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This article covers several examples of good and bad customer experiences. Some tips are proposed through 3 actions basic actions for brands and advertiser: Things to Keep, Start and Stop doing.

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This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.

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This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.

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This article analyses the launch of the new Metallica’s album compared to the release of New Soul song (Yael Naim) to build 10 common sense rules applicable to 360° Marketing. It has been published on the European Marketing Strategy Think Tank: Futurelab (http://blog.futurelab.net/).

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