Customer Centric

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Food For Though: Future of Retail and Social Marketing Analytics

June 30th, 2010 · No Comments

Very interesting insigts leading to ONE conclusion: Customer Centric experience has overtaken Thinking On & Off line

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Tags: 360° Marketing · E-commerce · Selective retail · Social media

Tips and tools on Social CRM: Food for thoughts from Altimeter and CMO’s Guide

March 31st, 2010 · No Comments

“Food For Thoughts” on Social Media CRM and related decision making tool.

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Tags: 360° Marketing · CRM · Social media

Some Insigths on Social Media: Social CRM and research from Razorfish

January 31st, 2010 · 2 Comments

This post proposes insights from Martin Walsh and Razorfish on Social CRM and statistics on Social Media Users.

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Tags: 360° Marketing · CRM · Social media

Worldwide Ranking of Social Networks: Top 3 by country - Facebook, Mixi and others!

December 24th, 2009 · No Comments

This post provides readers with a global picture of Top 3 leading social networks in major countries over the world.

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Tags: 360° Marketing · Buzz marketing · Social media

Buzz Marketing Series #4 - Asylum 626 vs Hotel 626…Which one does generate more buzz?

November 29th, 2009 · 2 Comments

This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).

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Tags: 360° Marketing · Buzz marketing · Consumer goods · Fashion