Customer Centric

This post proposes insights from Martin Walsh and Razorfish on Social CRM and statistics on Social Media Users.

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This post provides readers with a global picture of Top 3 leading social networks in major countries over the world.

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This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).

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This post is illustrates different ways of using social media within a marketing strategy. There is segmentation into 3 categories which help professionals to integrate social media effectively.

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This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.

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