Customer Centric

This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).

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This article is analysing the launch of the new Ford Kuga and how Buzz marketing has been integrated.

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This article is an introduction for a series of posts analysing different Buzz marking campaigns.

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This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.

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This article is covering the Business to Business Buzz campaign organized by an advertsising agency about Baume & Mercier.

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