This article goes through concrete examples and tips in order to build bridges between Online and Offline activities. A specific focus is made on luxury brands: Gucci, Ferrari, Dolce & Gabbana, Nespresso, Thierry Mugler.
Luxury brands and 360 Marketing Strategy: 8 Tips from Gucci, Dolce & Gabbana, Ferrari, Thierry Mugler, Nespresso
September 30th, 2009 · 1 Comment
Tags: 360° Marketing · Fashion · Luxury industry · Social media
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail
Do advertiser, consumer and brands speak the same language?
April 30th, 2009 · No Comments
This article covers several examples of good and bad customer experiences. Some tips are proposed through 3 actions basic actions for brands and advertiser: Things to Keep, Start and Stop doing.
Tags: Customer Support · Luxury industry · Selective retail
How do some luxury brands explain their DNA to consumers?
September 26th, 2008 · 5 Comments
Analysis of brand building strategies from 3 luxury brands: Jaeger-Lecoultre, Ruinart and Kiehls.
Tags: Luxury industry · Selective retail
Finally I met somebody who is listening to me? Hublot, Omega. Episode 2
September 17th, 2008 · No Comments
Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Tags: Luxury industry · Selective retail
