This article goes through concrete examples and tips in order to build bridges between Online and Offline activities. A specific focus is made on luxury brands: Gucci, Ferrari, Dolce & Gabbana, Nespresso, Thierry Mugler.
Luxury brands and 360 Marketing Strategy: 8 Tips from Gucci, Dolce & Gabbana, Ferrari, Thierry Mugler, Nespresso
September 30th, 2009 · 1 Comment
Tags: 360° Marketing · Fashion · Luxury industry · Social media
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.
Tags: Buzz marketing · Fashion · Luxury industry · Selective retail
Is it enough to personalize products to be different vs. competition? M&M’s, BMW, Louis Vuitton, H&M, Nike
November 28th, 2008 · 1 Comment
This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.
Tags: 360° Marketing · Customization · E-commerce · Luxury industry · Selective retail
The Dark Side of Baume & Mercier!
June 26th, 2008 · 2 Comments
This article is covering the Business to Business Buzz campaign organized by an advertsising agency about Baume & Mercier.
Tags: Buzz marketing · Luxury industry
