This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.
B2B or B2C, Is it a question? The role of social media in B2B
May 29th, 2009 · 8 Comments
Tags: 360° Marketing · Business to Business · Buzz marketing · Customization · E-commerce · Social media
Is there a simple way to evaluate the impact of a Buzz Marketing campaign?
February 27th, 2009 · No Comments
This article is an introduction for a series of posts analysing different Buzz marking campaigns.
Tags: Buzz marketing · CRM
Buzz Marketing Series - Doritos & Hotel 626 - #1
February 27th, 2009 · 1 Comment
This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.
Tags: 360° Marketing · Buzz marketing · CRM · Consumer goods
New Trends in 2009 for personalizing products: unique consumer experience and community based marketing
January 7th, 2009 · 2 Comments
A post which is highlighting emerging trends for product customization in several business sectors: design, consumer goods, retail, travel and home furnitures.
Tags: Buzz marketing · Customization · E-commerce · Selective retail
