Customer Centric

This article is analysing the launch of the new Ford Kuga and how Buzz marketing has been integrated.

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This article is an introduction for a series of posts analysing different Buzz marking campaigns.

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This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.

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This article analyses the launch of the new Metallica’s album compared to the release of New Soul song (Yael Naim) to build 10 common sense rules applicable to 360° Marketing. It has been published on the European Marketing Strategy Think Tank: Futurelab (http://blog.futurelab.net/).

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The first contact with a brand is a critical milestone shaping the nature of the future relationship. Today, one of the first active contacts from a potential client is to push the door of the shop and/or to register on the website of the brand.
Let’s have a look on my experience of registering on 23 brands’ [...]

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