This article is analysing the launch of the new Ford Kuga and how Buzz marketing has been integrated.
March 23rd, 2009 · No Comments
February 27th, 2009 · No Comments
This article is an introduction for a series of posts analysing different Buzz marking campaigns.
February 27th, 2009 · 1 Comment
This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.
October 26th, 2008 · No Comments
This article analyses the launch of the new Metallica’s album compared to the release of New Soul song (Yael Naim) to build 10 common sense rules applicable to 360° Marketing. It has been published on the European Marketing Strategy Think Tank: Futurelab (http://blog.futurelab.net/).
Is the first contact with luxury brands on the web meeting their standard of excellence? Jaeger-Lecoultre, Chanel, Louis-Vuitton, Cartier…
June 18th, 2008 · No Comments
The first contact with a brand is a critical milestone shaping the nature of the future relationship. Today, one of the first active contacts from a potential client is to push the door of the shop and/or to register on the website of the brand.
Let’s have a look on my experience of registering on 23 brands’ [...]