This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
Tags: Buzz marketing · Fashion · Luxury industry · Selective retail
Is it enough to personalize products to be different vs. competition? M&M’s, BMW, Louis Vuitton, H&M, Nike
November 28th, 2008 · 1 Comment
This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.
Tags: 360° Marketing · Customization · E-commerce · Luxury industry · Selective retail
How does look like purchasing wine on-line? Chateauonline vs Lavinia
August 28th, 2008 · 3 Comments
An article on the way Chateauonline and Lavinia (2 on-line wine sellers) are adopting a different approach to deal with their customers
Tags: CRM · Customer Support · E-commerce
