This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).
Buzz Marketing Series #4 - Asylum 626 vs Hotel 626…Which one does generate more buzz?
November 29th, 2009 · 2 Comments
Tags: 360° Marketing · Buzz marketing · Consumer goods · Fashion
360 marketing and Social Media: How can they work together?
July 21st, 2009 · No Comments
This post is illustrates different ways of using social media within a marketing strategy. There is segmentation into 3 categories which help professionals to integrate social media effectively.
Tags: 360° Marketing · Banking · Luxury industry · Social media
Buzz Marketing Series #3 - New Golf GTI
June 30th, 2009 · 2 Comments
This post provides insights and tips through the analysis of the launch of the New Golf GTI in Europe. France, Germany, Belgium and the UK. It compares Above-The-Line and Below-The-Line approaches (advertising, PR and viral marketing).
Tags: 360° Marketing · Business to Business
